Bread Alert



Name of social innovation: Bread Alert

Founder of the innovation: A Social Enterprise project by Kenny Blair

More information: http://www.crowdfunder.co.uk/breadalert/

Project summary

BreadAlert aims to Minimize Food Waste and eliminate food poverty by routing surplus food to those that need in, within the local area.
BreadAlert aims to allow food ‘producers’ (supermarkets, food processing plants, farms, convenience stores, bakers etc.) to easily distribute their surplus to food ‘consumers’ (charities, food banks, food kitchens, individuals) that need it, with the goal being to DRAMATICALLY increase the amount of surplus food that goes to those in need rather than going to landfill or be used as animal feed.
BreadAlert will provide a platform (accessed through the web, smartphone apps or SMS) that will allow such consumers to be alerted of available food within their local area, and minimize the effort of distributing that food.
 One of the biggest areas of food waste is at the consumer level, but common sense would suggest that in due course individual households would be allowed to redistribute their surplus food; BreadAlert could be used for that too.

Main output: To Minimize Food Waste by routing surplus food to those that need in, within the local area

Focus group: society people

Innovation aspect: trying to help needy people with something which is usually wasted by normal people.

Project location:   Glasgow, United Kingdom

Contributors: crowdfunder


Project cost: £10,000 target
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